From food, to our phones, to fashion – we’re all after a bargain. But it can be hard to see beyond a swing ticket, and recognise the true cost of the low prices we crave.
Well, in a public square in Berlin, advocacy group Fashion Revolution have recently been challenging our lack of understanding, and the lack of transparency from clothing brands.
They set up a vending machine where passers-by could by a t-shirt for just €2. But as part of the deal, before users could claim their purchase, they were presented a short video highlighting the sweatshop conditions in which these kinds of clothes are typically made. Then, they could either buy the shirt – or donate their €2 toward improving labour conditions.
Who makes our clothes? Who sews them together? Who grew the cotton to begin with? The answers might not always be easy to hear, but they’re definitely important questions to ask.
Via. Protein http://bit.ly/1cn94Kb