Like many countries worldwide, Germany has a ‘tampon tax’, placing the feminine product in the same taxable category as other non-essential, unlike food or water. Tampons are currently taxed at 19%, while books are taxed at 7%.
Female company decided to use this tax difference to offer their organic sanitary products at a lower price through subversive packaging to raise awareness of “tampon tax.” Called the Tampon Book, it curates a set of stories about menstruation from biblical times to the present era, including illustrations from artists Alica Lauger and Ana Curbelo.
Female Company, the publisher of the Tampon Box, sought in part to disprove German finance minister Olaf Scholz’s claim that a reduction in the tax does not ensure that the lower price would be passed along to the consumer by selling the book for €3.11 ($3.55).
Via. The Dieline