Whole Foods Market is the world’s leading chain of natural and organic foods stores. So why are they working with street-food vendors? The aim is to develop a new ‘Street Eats’ range for their northern California stores, sold in grab-and-go perishable fridge cases or as non-perishable shelf items. World Foods have cottoned on quickly to the street food movement and vendors such as Crème Brûlée Cart’s Curtis Kimball and East Bay cart Jon’s Street Eats have already signed up. http://site.jonsstreeteats.com/
But it’s not quite as straightforward as it sounds. The company’s strict sourcing guidelines is one challenge, which means vendors must use cage-free eggs and hormone-free milk, while new packaging would have to carry UPC codes, and, ideally be made of recyclable or compostable materials. To help them round these obstacles, Whole Foods are putting them in touch with their own approved suppliers or even financing them.