With probably the best-known slogan in Lager-land, Carlsberg have brought back their famous line (dropped in 2011) backed by a brand experience campaign that lives up to its promise.
What would be the best billboard in the world, probably? One that dispenses free beer, obviously. Which is exactly what they did, bringing worldwide attention to the corner of Brick Lane, and a poster outside the Truman Brewery. A plain-clothes security guard kept the peace as Londoners queued for their halves, overseeing the dispensing of one per person, for one day only.
The campaign continues in-bar with an interactive tap that activates a photo slot spin with every beer you buy. You simply Instagram probably the best selfie you can take with their #BarBandits tag for a chance to win a freebie with every spin. (We’ll drink to that, Tim & Phil.)
Via. The Guardian http://bit.ly/1Doi77n