Bolivia’s Coca-Colla hits the shelves soon. And no it’s not a typo. Named after the indigenous Colla people from Bolivia’s mountain regions, Bolivian president, Evo Morales, recently approved the production and sale of the soft drink, which contains extracts from coca leaves, the raw ingredient used to manufacture cocaine.
Many in the political realm have labelled this as ‘a socialist-tinged affront to western imperialism’, despite the fact that the ingredient has long been used as a recreational stimulant, medicine and ritual drug in the country’s Andean culture. As many may know, the original recipe for Coca-Cola also contained the coca extract, but was removed from the company’s product in 1929.