Sephora takes the ‘don’t just tell me, teach me’ approach…
Sephora has launched Beauty T.I.P. in its Midtown Manhattan store – a new connected experience concept that stands for ‘Teach. Inspire. Play.’
By bringing its wealth of mobile apps in store, the cosmetics retail giant is merging traditional and modern shopping experiences – all in an effort to grow its bricks and mortar stores.
We’re all makeup artists in the making.