Who doesn’t love a good cuppa? Tea’s been around for centuries, it’s a product steeped in history and rituals that influence how it’s branded – check out our very own Make Mine A Builders. But Colombian bottled tea company, Hatsu, are stirring things up.
The brand conveys wellness and exoticism without using any of tea’s traditions. If vibrant, modern, bold block colours and sans serif word marks are your cup of tea, then you’re sure to love Hatsu’s packaging. They even launched a special-edition Adidas bottle of tea.
Their latest advert draws on the resent trend for 1980s-inspired Neo-Kitsch graphic design. A Hatsu bottle rolls around fabrics and furniture in jarring patterns and neon-pastel colour palettes.
Via. LSN Global