US retailer involves customers in product design with Studio Connect app…
Target is using its invite-only app Studio Connect to get customers to give their feedback on product design.
The 600 members are invited to give their opinions on existing and new items in return for discount points and gift cards.
The app was created in 2016 and has been used to provide inspiration beyond homeware. For example, the feedback from families with disabled or autistic kids has encouraged the brand to develop sensory-friendly clothing and apparel better suited to kids in wheelchairs.
#Makers, #Co-creation, #Collaboration, #NPD, #Retail, #US