Paint brand, Backdrop gives shoppers stick on color testers, eliminating extra costs and messy color tests…
Home decoration can be a hassle and often confusing. From the trip to the hardware store, to subtle differences in color shades, to the messy sample painting on your actual walls—there are a lot of variables when it comes to choosing the perfect paint. As with any unnecessarily complicated process, the world of home painting was ripe for disruption, particularly if they wanted to win the prized millennial consumers.
Startup Backdrop, removes the pain points of shopping for paint. The one-stop online shop streamlines this process, offering only 50 curated colors to ease one’s decision-making. Once a color selection is made, shoppers are sent an adhesive color card to stick to their wall, eliminating the cost and mess of sampling. Once you’ve selected your perfect color, Backdrop also sells an Essentials Kit, including brushes, rollers, tape, and other supplies one needs to use its high quality, Greenwise-certified paint.
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