As any parent will tell you, kids possess impressive persuasive powers. So much so that Volkswagen felt they had the skills needed to get folks to reconsider the need for speed and encourage them to drive responsibly.
Four New Zealand families were given VW Golfs with magic dashboards and speed dials – designed using their children’s drawings. The result was that a third of participants reduced their speeding in 100km zones by 50%, driving more like superheroes rather than speeding villains.
Via. GDR Insight