Retailers are using the iPhone and iPad (and other gadgets of their ilk) to give their customers better service. Installing them in store means customers can personalise their visit, getting information from the web, as well as one-to-one help from the sales staff.
Intercontinental Hotels & Resorts, for example, has announced plans to equip its concierge teams with iPads. That means they can recommend local restaurants and outings to guests, reserve tickets and tables for them and, once all that’s done, help them find their way with turn-by-turn directions.
Via. PSFK Future of Retail