Swedish telecom provider, Telia, offers a free download for users to disable the internet at home, and created ‘internet-free zones’ in various parts of the country. It shows that people are wanting to move away from their screen towards more active, fulfilling lifestyles.
‘Broadly speaking, speed and the way tech is evolving is based on the masculine trait of being faster and quicker,’ says Jack Mama, who runs far future research initiatives at Phillips. ‘I think there’s starting to be a counter movement that questions this.’
Taking as his starting point the idea that we are becoming more and more distanced from ourselves and nature, his team has devised a host of products that bring us back into contact with the unpredictability of the natural world.