Snapchat’s popular Face Swap feature has inspired all kinds of unusual, entertaining (and let’s face it, downright disturbing) pairings.
National Geographic are using it to for their ‘Swap Prejudice for Knowledge’ campaign, looking to reach a younger audience. The print ads are titled Couple, Little Girls and Surfers, and encourage people to set aside intolerance and antipathy by swapping prejudice for empathy and knowledge. They’re asking us all to learn more about what we don’t know or understand.
Could walking a mile in someone else’s shoes really be as simple as swapping faces? Let’s swap and see.