When you think ‘energy drink’, one brand probably comes flying to mind first. Red Bull may have cornered the market with a strong positioning based on high-octane fun and achievement. But deliciousness, variety and individuality don’t really feature here, nor with any other energy drink brands.
Prancing confidently into this gap is Strangelove. Each of the premium, organic options (Ginger Beer, Blood Orange & Chilli, Smoked Cola, and Bitter Grapefruit) is introduced by its own surreal character ‘inspired by the founders’ past lives and the sins they wish to atone for’.
The creative juices have clearly been flowing free at Castle Strangelove. Brave and interesting storytelling like this does make jumping into a river with cardboard wings seem rather, well, pedestrian.
Via. LSN Global https://bit.ly/1FxcpiU