In the Norwegian town of Harstad, the winters are long, dark and cold. And that makes life particularly tough for the town’s elderly residents who have even more difficulty getting out and about. To help out, this winter Avis is offering free car rentals on Sundays to anyone who brings along an elderly passenger.
The Søndagsturer (Sunday Driving) scheme, puts drivers in touch with passengers through local volunteer centres, or they can bring along a neighbour, or someone else they know who might benefit from a bit of company and a ride out.
The scheme neatly solves a couple of problems: first it stops old folks from becoming isolated over the winter months, and second, it makes use of cars that would otherwise sit idle on the Avis lot over the weekends. In addition to the positive impact on the brand, the Avis centres involved in the scheme have seen a 50% increase in regular renters. It’s a win-win for winter.
Watch the Vimeo video here.