Can’t find what you’re looking for? Your phone will find it…
83% of consumers believe their phones make them more knowledgeable than sales assistants*. It’s little wonder then that shrewd brands are making mobile the default in-store interface. Take American home improvement brand Lowe’s In-Store Sat Nav, for example. This uses Google’s advanced AR technology Tango to overlay images onto a physical space in real time. Users simply input products into the search bar and – using motion tracking, area learning and depth perception – their phone guides them to the right spot by overlaying directional prompts onto what they’re seeing in their camera’s viewfinder.
Closer to home, London’s Gatwick Airport has introduced an AR wayfinding tool to help travellers navigate its terminals, and Harrods has an app offering interactive maps so you can get to the good stuff quicker.
Just follow my phone.
*Tulip Retail 2017