Just when you thought the brand mogul couldn’t get any stickier, they give us Homer Simpson. And he isn’t the only star popping up in this clever new commercial for its MacBook Air…
Suitably called ‘stickers’, the TVC features the decals of Pacman, Batman – even Heisenberg and Kanye West – being stuck to the top of its latest and lightest-ever laptop. It showcases the ultimate in personalisation, while interestingly, sticks all mentions of specs or tech where the sun don’t shine!
Apple says the ad, which features music by Hudson Mohawke, is purely a “celebration of all the many ways people love the MacBook Air” – ending with the famously thin side-view and passionate new tagline ‘The notebook people love’.
Has it stuck on you yet?