Retail consultant Rachel Shechtman has launched Startup Store, a shop that will reinvent itself with a new theme every four to six weeks. Shechtman calls the concept “transactional storytelling,” placing a narrative at the centre of a retail venture. (Thanks to Amelia and Abi in NY.)
The first story is Beta, modelling the store after a new website still working out the kinks. As workers walk around setting up displays and adjusting light fixtures, customers can browse goods from five NYC startups, including Birchbox, a subscription retailer of beauty products, and Quirky, an online community that selects products to invent based on user votes.
There is a clear path for the future of story-driven consumption as people with less time seek more from their experiences.