Stationery brand highlights women in history in print and outdoor campaign…
Stabilo has launched its Highlight The Remarkable campaign to showcase how society has diminished the achievements of women. The ads show historical images and use a Stabilo highlighter pen to pick out women in the background who had their contributions minimised because of sexism.
The campaign – which includes an ad featuring the Nasa control room and picks Katherine Johnson, the mathematician responsible for the calculations resulting in Apollo 11’s safe return to earth – won Gold and Silver Lions at Cannes for Outdoor and Print respectively.
#Optimism, #Diversity, #Women, #Stationery, #US