If sipping some fizz while Bryan Ferry croons away in the background sounds like heaven to you, you’d be right. Scientifically right.
A couple of Oxford neuroscientists have found that tickling your senses of hearing and taste at the same time results in a 10-15% increase in enjoyment. “You can take a very complex flavour profile, which could be in champagne or even chocolate, and then draw the mind of the taster toward one element or another in the mix,” says brain boffin, Charles Spense. “By concentrating on the high notes or the low notes in the wine with music, they become more salient to you, more perceptible, and intense to you.”
Spense and colleague Janice Qian Wang have applied this theory to create an original app for champagne brand, Krug. Collaborating with a variety of musicians, from the aforementioned Ferry to ivory-tickler Jacky Terrasson, a playlist is recommended to you once you’ve scanned the ID on your bottle of bubbly. Tasting notes and extra info also pop up to engage drinkers in an even more captivating champoo experience.
Via. Protein https://bit.ly/1CMMsYh