New typeface for digital signage changes in response to ambient sound
Danish design studio Kontrapunkt and Nippon Design Center have created a new typeface for digital signage that responds to ambient sound. Commissioned by acoustic components company Goertek, the font will appear on directional signage around the brand’s R&D hub in Qingdao, China.
The Sonic typeface is capable of changing its form, appearing to vibrate at different frequencies and with different waveforms in response to the full spectrum of ambient sound at the Goertek centre.
Where before, ‘dynamic’ type meant specifying Crillee Bold Italic, the new Sonic typeface marks a creative step forward. And up and down, and side to side.
#IoT, #Optimism, #Type, #Signage, #China