For a number of years now, TOMS has been inviting consumers to put themselves in the shoes of others less fortunate. Its annual ‘One Day Without Shoes’ campaign highlights a programme to donate a pair of shoes to a child in need for every pair of TOMS purchased.
This year, TOMS has stepped things up by donating a pair of shoes for every photo of bare feet posted on Instagram with the tag #withoutshoes. No purchase necessary. Just pop off your plimsolls and help to stamp out poverty.
Via. Brand Channel http://bit.ly/1RXvZLe