Shopping can get boring. As more and more of us are opting to order our things from the comfort of the sofa, brands are starting to think about the point of the shop floor.
Ahead of the game, is Samsung. They have a new store named 837 in Manhattan’s Meatpacking District. While you can make digital purchases on site, the 40,000 square foot building doesn’t actually hold any merchandise. Instead, it blends technology and art to create immersive brand experiences.
The space is currently home to the Social Galaxy, an installation created by digital artist, Kenzo, and technical director of Black Egg, Lucas Werthein. A corridor mirrored with Samsung panels shows images and comments from participant’s Instagram accounts. Consumers can interact with Samsung products and explore the meaning of social identity, while picking up a good hashtag or two.