In addition to CFOs and CMOs, every large organisation should employ a ‘CSE’, or a Chief Social Engineer. Their job is to create innovative ways to address social problems that are aligned with the corporation business strategy. Just like a CFO is responsible for the financial bottom line, the CSE will be responsible for measuring the positive social impact bottom line.
Some good examples of social engineering include the Aviva Change Fund, which inspires people to share their ideas for creating lasting change in their community. The most popular ideas get a chance to share the $1,000,000 Aviva Community Fund. Recyclebank partners with cities and haulers to reward households for recycling with RecycleBank Points that can be redeemed at over 1,500 local and national businesses. And finally, the Adopt a School project raised 26,960 books for children in high-need elementary schools.