Finding objects stuck in your soap is an experience generally to be avoided. But with its latest range, self-styled pop culture soap, Come Clean is rewarding customers with a miniature vinyl sneaker embedded in every bar. Collectible, and therefore highly marketable.
Already known for encasing miniature dinosaurs, dogs and doughnuts in soap, the company is now inviting customers to take things a step further. Upload a picture or a favourite character, select a colour and a scent from their library and before too long you’ll have your very own, customised soap. Nice idea. Should clean up with it.