Would you want to know how to work off your food, or stay blissfully ignorant? The Royal Society of Public Health has called for ‘activity equivalent’ labeling. (Very energetic James).
The idea is that packs would feature icons of stick men jogging, swimming and cycling, and the number of minutes it would take to burn off the calories it contained.
In one study, two-thirds of people claimed they’d be more likely to break a sweat after seeing the ‘activity equivalent’ label than our current ‘traffic light’ labels alone.
While it’s hoped that the labels would help tackle obesity, Dr. Asseem Malhotra, cardiologist adviser to the National Obesity Forum, has warned “What you don’t want is to give people the impression you can out-exercise a bad diet.”
Via. The Guardian