Trees. Baby elephants. Award-winning beards. Some of the best things take time to grow. As Geir Berthelsen well knows. The unhurried founder of The World Institute of Slowness is encouraging brands to take their feet of the accelerator and take a more considered, long-view approach to their business.
This, he calmly claims, will help grow brands further and stronger. The premise is to treat customers as people, not bill payers. To give them a breather from the fast-paced consumer world, and allow them a moment to pause, reflect and enjoy what’s on offer.
Interestingly, Berthelsen challenges brands to go slow to prove they are not based on weak, unappealing stories. ‘Some brands are, and will be, afraid of slowness because they realise that their product or service is not a story their consumer would like to know about.’ Something to mull over, slowly.
Via. LSN Global http://bit.ly/1MkwqL4