Ethical skincare brand Yuni embeds its packaging with NFC tech to directly connect shoppers to branded mobile content…
Near-field communication (NFC) technology is not a new thing, but US-based ethical skincare brand Yuni has introduced it to the beauty sector – a sector typically conducted through social channels via influencers and vloggers.
All shoppers need to do is tap the packaging with their smartphone to create a cloud-based connection which takes them directly to how-to videos with product-specific application instructions and tips – bypassing the need for research when they get home.
Digitally connected packaging is enabling shoppers to experience a ‘try before you buy’ scenario, where videos present a realistic preview of the product and its effects in-store.
#IoT, #Premiumisation, #Healthandbeauty, #US