Hermès refreshes scarves past…
Earlier this month, luxury fashion brand Hermès launched a pop-up laundrette in Manchester. The pop-up invited customers to bring in their old scarves for a complimentary dip-dye – giving vintage classics a brightly-coloured new lease of life.
Once dyed, customers could collect their scarves from the Hermès store two days later – a clever way to get customers through the door once more.
Laundry never looked so good.