We’ve all tut-tutted over the undignified spectacle of consumers battling over Black Friday bargains. And the backlash seems inevitable. But it’s not just consumers who are keen to avoid the retail rampage that’s come to blight the beginning of the holiday season. Store owners themselves are encouraging a more restrained approach.
This year, some stores refused to participate in Black Friday, while others like REI, closed their doors altogether and urged customers to go and do something more productive instead. Meanwhile, ethical online retailer Zady, is taking a measured approach to discounting, creating campaigns and displays that promote considerate consumption and thoughtful gift-giving.
It’s an interesting downshift on the part of retailers and could mark the beginning of a new trend towards slow shopping.
Via. LSN Global