Every day, globally, we’re chucking away 1.3 billion tonnes of food because it’s edged past its sell-by date. That’s a whole lot of good stuff that’s probably still perfectly OK to eat. Fact is, for the food industry and for consumers, waste is a growing issue. And it’s led one Danish supermarket to set up shop, selling only time-expired food.
WeFood is a new outlet in Copenhagen where all the food on display is past its expiry date, or has damaged packaging that otherwise would’ve sent it sailing into the bin. And with prices typically 50% cheaper than other stores in the city, it offers affordable produce to low-income families as well as customers mindful of the wider impact of their food consumption.
Following the emergence of waste-based restaurants such as Silo and Wasted, it’s a natural step into the arena of food retail. And for most of us, it’s not such a radical shift in mindset. That jar of olives at the back of the cupboard, it’s been there since 2012 right?