What the FRÄCK? IKEA have done it again with another tongue-tidily-in-cheek advert to have us smiling all the way to the superstore.
Last year’s star of their Apple parody ad makes a repeat performance as the flat pack leviathan’s ‘shelf-help guru’. Guiding a couple with clutter issues towards domestic ecstasy, it’s neatly stacked with OTT humour and perfectly placed in-jokes.
Sadly, it doesn’t cover how to avoid the inevitable inter-partner rows in their interminably long checkout queues…
Via. Design Taxi https://bit.ly/1aFfFi5