Brook Shields, Kate Moss, Marky Mark – Calvin Klein has never been one to shy away from sexuality in their ads. But for autumn winter 2015, the jeans brand has updated the idea that sex sells, with a campaign all around sexting.
In a bid to appeal to younger consumers, their latest ads – showing broody models accompanied by some rather suggestive messages – reflect how digital technology and an influx of dating apps are changing how we connect with each other in the physical world.
We think such provocative work should definitely strike a chord with Team Provocation here at Elmwood.
Via. Fashionista http://bit.ly/1H2o9YD