While the recession retreats at a funeral’s pace, we’re seeing signs of happiness all around us as brands try to brighten consumers’ lives.
Kraft Foods have created a smiley logo for their Hello Jell-O campaign and is putting it on special-edition boxes of the jiggly treat; Hungry Jack made a funny face on the inside of their syrup cap; Coca-Cola’s redesigned Minute Maid juice packaging features a ‘smiling’ orange wedge; and for Frito-Lay’s ‘Happiness Exhibit’, fans can submit pics of their happy moments for a digital collage and the chance to appear on packs; while Seattle’s Best Coffee redesigned their logo ‘to match our optimistic outlook’.
Little doses of happy are a big deal for people these days. The other lesson? Never forget that packaging is the face of a brand. What expression is yours wearing?