To strengthen their position as the brand that brings people together, Cornetto has set out to tackle Netflix adultery.
In a study by New York Magazine, 12% of US adults admitted they watch ahead on series they’re meant to be watching with their partners. Some questionable folk even owned up to faking a reaction to make it look like they hadn’t seen an episode before.
To remove temptation, Cornetto have made Commitment Rings containing near field communication. They work with an app to block you from watching selected shows if you’re not next to your partner. Long-distance relationship? A third-party Chrome plug-in means you can playback shows at the same time. Who says romance is dead.
Via. LSN Global