Heineken helped ignite romance this Valentine’s Day by extending its Open Your World campaign to social media with the launch of an entertaining new Facebook app called ‘The Serenade.’
Based on the brand’s two global films, ‘The Entrance’ and ‘The Date’, the new app enabled people to send humorous personalised songs to potential partners, inviting them for a date. For a nice added touch, the song is sung by the same cheesy Bollywood-style artist and band that appeared in ‘The Date.’
With a total of 640 different serenades in 20 languages, ‘The Serenade’ is a fun, interactive app designed to take some of the stress out of asking someone on a date. Once shared via the Facebook wall, the sender will hopefully receive a ‘Yes’ or ‘No’ video from their potential date.
Heineken also hosted ‘Serenade Live’, an 8-hour YouTube live event during which Heineken fans and hopeful daters around the world got the chance to ask someone out with a personalised serenade, written and performed live to their loved one by the Serenade Band. Viewers were able to watch their reaction live, and interact with the Serenade team, the presenter and the Band via Heineken Twitter, Facebook and YouTube.