Selfridges is taking visitors on a year-long journey of Radical Luxury at its flagship store in London via a series of events and pop-up creations.
Selfridges, a pioneer when it comes to trends and tapping into the cultural zeitgeist, is creating a campaign to make the luxury industry “exciting and meaningful again”. The year-long series in its flagship store is focusing on knowledge, experience and empowerment – said to be the new markets of luxury.
Highlights of the creation include: The Flipside, a mirrored multi-sensorial revamped accessories hall, altering the state of luxury – running from April to May.
The Anatomy of Luxury – an actual corner shop on Oxford Street – will offer a number of cult brands and trailblazing fashion between March and May.
But, don’t wait, head down to the corner shop now to see a boxing-themed collab with fashion designer Michele Lamy, named ‘Lamyland’.
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