Part of our 12 Pokes of Christmas. Look out for more throughout December.
With the holiday season upon us, it’s time to ask the tough questions. Like, who gets onto the Christmas card list this year? The nice cab driver who returned your iPhone last week. Or Julie from Personnel, who was definitely a bit snippy in the elevator this morning. It’s a significant task, sharing the seasonal love, but fortunately help is at hand. A robot hand, to be precise.
Heineken’s ‘Spark Your Holidays’ campaign allows people to send personalised greetings to loved ones, hand-written by a robot. Visitors to the campaign site enter a 400-character message along with a destination address. This is then transcribed by a robot arm moving a pen across the page, mimicking personalised script. Finally, the message is physically mailed to the recipient.
At first sight, Heineken seems like an unlikely sponsor for robot letter writing. But, we’re assured, it’s all rooted in their brand mission to ‘bring enjoyment to life’. And presumably the service leaves users with one hand free to continue drinking beer. Here at Elmwood, we’re hopeful the technology may be adapted for other writing tasks, such as filing personal tax returns, or meeting Poke deadlines…