You may already be aware of the self-expressive, artistic power of beer. Yet some of the big brewers have lost sight of their product’s magical properties, causing drinkers of today to become enticed by small craft breweries.
Beck’s, a nice traditional beer brewed in North Germany, felt sad that their beer wasn’t being appreciated for its full creative potential. Especially when they knew how much people liked to scratch shapes into the signature aluminium neck of Beck’s bottles.
They decided to invite Beck’s drinkers to make their mark and decorate their beer bottle by covering it with an aluminium canvas – for a limited time only of course. Like us, we bet you’re just itching to get your hands on one of these scratch bottles.