We’ve seen them on everything from cereal boxes to billboards, airplane banners to gravestones. And now, QR codes have found their way onto sashimi and salmon rolls.
Yes, chef Robert Ruiz has found a way to print QR codes in edible ink on rice wafers. When you scan the code, you’re taken to a site outlining information on the dish you’re about to eat, including where the ingredients come from.
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According to Ruiz, this information keeps customers coming back: ‘It’s proven in the food world in general that when your customers know about the products you’re giving them they will pay more for them and come back more often.’
Taste buds tickled? Ruiz’s sushi restaurants are Harney Sushi in San Diego and Oceanside in California. (Prizes for anyone who can hold their phone and chopsticks at the same time.)