Garlicky baked camembert, oozing off crusty bread. Crumbly, tangy stilton turning the air blue with its sublime stink. Creamy, mature cheddar with a deliciously crystalline crunch. If you’re a turophile* you may well want to mop up the drool on your keyboard about now. And look out for this lovely new packaging concept by Russian designer, Rushavel Sultanov.
Say Cheese is pitched as ‘mad cheese for smiling people’. And happily reflects the joy and personality of fromage-fanciers and their funky-smelling prey. Something that doesn’t often happen in packaging across the category, despite being packed with a wide variety of brands and choices. Until now. Whey cool.
*A cheese lover, from the Greek tyros (cheese), though fetaphile has a better ring to it.
Via. Packaging of the World http://bit.ly/1A2pAUI