How many people do you know with the last name Smith? I can imagine it’s at least one. Well Bayer is using the 2.44 million Smiths across America to help in the fight against heart disease.
It’s rallying Smiths together to help reduce heart attacks in the States – where an attack happens every 42 seconds. The army, dubbed The HeroSmiths, are being encouraged to carry around Bayer’s brand Aspirin – a blood thinner that can be used to prevent the build-up of platelets that cause heart attacks.
Bayer’s pill-armed heroes will then hopefully come to those in need. Stating “We’re arming the country with Aspirin, starting with the people with the most common last name”.
A video has been created to go along-side the campaign, made by Energy BBDO in Chicago and filmmaker David M Garcia. The film follows eight different ‘Smith’ families, living in Fort Smith, Arkansas, where heart attack rates are the highest. Each family is armed with a HeroSmith kit – which includes coupons, a key chain and some educational information.
Go forth Smiths of America, and help those in need.