‘I will not spend the money on myself. I would rather spend it with a special business on a no-profit-no-loss policy.’ This quote from Professor Dr. Muhammad Yunus, a Nobel Prize laureate and the developer of the term ‘social business’, summarizes the process which guided the concept behind Acqua Incorp Salve (‘Save’ in Portuguese).
We’re living in an era in which philanthropy, eco-consciousness and well-being are increasingly present in each aspect of our daily lives. And the ‘Generation G’ – G for ‘generosity’, as pointed out by the Trendwatching website, is moved by this urge to do good for others as well as yourself. And this is precisely what ‘Salve’ water is inspired by, turning the simple act of buying a bottle of water into a collaborative movement that helps transform lives.
The identity follows this concept of collectiveness, and uses a mosaic of icons representing positive attitudes to form a greater picture; the importance of small acts that realise great things together. To kick off this project, Instituto Criar will be the first institution to benefit from Salve sales. Take action, take Salve.