Part of our 12 Pokes of Christmas. Are you feeling festive yet?
The Big Guy traditionally holds an unassailable lead when it comes to toy distribution at Christmas. But this year, fast-food giant Jollibee is upping the stakes with the launch of its annual ‘Maaga ang Pasko’ toy collection drive.
Now in its 20th year, the Philippines-based campaign has to date collected a whopping 1.5 million toys and books, and distributed these to over 300,000 underprivileged children, assisted by a 200,000 strong army of volunteers, the Jolly Toy Scouts.
The company is aiming for a record number of donations this year with the theme ‘Ang pinakamaaga, pinakamahaba at pinakamasayang Pasko’ – ‘The earliest, longest and happiest Christmas’. 20 caravans will appear at schools across the region to distribute toys. And for 2014, the campaign will be expanded to include Jollibee Hong Kong, Kuwait, Singapore and Vietnam.
Word in the stables? Rudolph and the guys are seriously worried.