So, how do you make the subject of testicular cancer less #awkward? Encourage lads to run a route in the shape of a penis, of course.
That’s what Testicular Cancer New Zealand and FCB Aukland recently did to raise awareness of the disease and give Kiwi men some handy tips of self-examination.
The #GoBallsOut campaign encouraged runners to download a free app to plan a penis-shaped route. The runners were then encouraged to screenshot their cocky creation and share it on social media.
What a ballsy idea.