Does this ring a bell? A fast food chain with massive expansion plans. Revenues to double in less than 10 years. New markets to be grabbed without the overhead of property. And the solution: shipping container outlets. It’s Starbucks, surely?
Well, not this time. Taco Bell are living by their strapline to ‘Think outside the bun’. Their take on the shipping container solution is a lot more stripped back. No reclaimed wood and local hipster art here. More: crazily stacked modules that take three days to set up and are much simpler to run. Punters pick up their burritos and take a pew outside on repurposed wooden crates and wire spools.
It’s a pop up experiment that should go like the clappers.
Via. Fast Company http://bit.ly/1aFfBz0