Ex-Nike executive Daniel Birnbaum has transformed SodaStream from an ‘aerating liquid apparatus’ into a sexy soda-maker taking over granite countertops across the globe – and surpassing $150 million in revenue. Just like Method did with cleaning products, SodaStream shifted the product mindset from functional to lifestyle through beautiful, award-winning design.
This was perfectly timed to a changing world and increased health and environmental awareness. It takes 100 million barrels of oil to produce 140 billion bottles and cans of soda and water each year – that’s enough oil to run one million cars – and SodaStream could make fizzy bottles obsolete. On a healthy note, Sodastream has over 20 natural syrups that don’t use high-fructose corn syrup or Splenda.