That black Karen Millen cocktail dress you’ve had your eye on? The one that’s just out of your price bracket? Well tonight it could be yours, darling. (But only for tonight). A recent survey has revealed that a growing number of cash-strapped consumers are willing to rent high fashion items instead of buying them outright.
For a generation familiar and comfortable with the Netflix model, it’s a perfectly natural way to get the right look. You’d rent a movie, so why not a party dress, a jacket or a pair of shoes? Pretty soon, we can expect to see retailers following suit with schemes that allow customers to walk into their stores and borrow what they want for a monthly subscription fee.
It’s a smart way to keep customers coming in and to combat dwindling footfall. Plus, your sister/flatmate will be grateful. There’s no longer any need for you to keep borrowing stuff from her wardrobe.