In order to give their customers a deeper connection with their deep clean wipes, Neutrogena Brazil recently gave away free samples with Caras magazine. Not so special we hear you say? And we’d agree, but readers were then able to get hands-on and wipe off the make-up from the cover star’s face.
It’s a smart sampling stunt from the skincare and cosmetics brand. But it also plays to the longstanding insight that consumers are much more likely to make a purchase, when they have a direct connection with a product.
And it’s always nice to see print advertising getting a bit of a makeover. See what we did there?
Via. PSFK http://bit.ly/1MlMRKf