More than 2,000 flights come in and out of London every day. And, we’ll admit, there are times after a particularly hectic day that we’ve looked at the planes flying overhead and wondered where the lucky so-and-sos are off to. Now, thanks to a smart bit of thinking from British Airways, you can actually find out. (Nice spot Jamie C.)
BA’s new campaign is simply called ‘Look Up’ and features a young boy on a video screen pointing to the sky above Piccadilly Circus. That’s not the clever bit. The clever bit is the little fella’s actually pointing to a real plane, with the flight’s number and destination displayed below.
Needless to say there’s some pretty advanced wizardry behind it all, including some custom-built surveillance technology, combined with plenty of blue-sky thinking. (Sorry.)